For every wrestling character that becomes hugely popular, such as Stone Cold Steve Austin or the Undertaker, there are dozens more that are complete failures. This could be due to the character concept not being fully thought out, or perhaps it's because the gimmicks are just plain dumb, as the following dishonourable mentions will prove.

Fred Ottman got his start in the WWF in 1990 as Tugboat, but he will forever be known more infamously for his short run in WCW as the Shockmaster. In front of a live audience at Clash Of The Champions XXIV, Sting (with his original face paint) and Davey Boy Smith were being antagonized by Sid Vicious and Harlem Heat, who demanded to know who their mystery partner for Fall Brawl was going to be. Sting replied that their partner was going to shock the world, because he was none other than the Shockmaster. This was Ottman's cue to come bursting through a sheetrock wall, when he tripped over a piece of wood and fell, losing his mask in the process. It should be mentioned that his mask was merely a Star Wars Stormtrooper helmet that had been painted with glitter. His embarrassing stumble caused Davey Boy to exclaim that he "fell on his f-ing arse!" Ottman got up and continued the segment with Sid, but the damage was already done. He would later go on to portray Super Shockmaster, before WCW wised up and realized that both gimmicks were equally lame.

Max Moon was originally portrayed by Konnan, of ECW & WCW fame. Now here was a gimmick perhaps even worse than Shockmaster's. He was supposed to be a cyborg from outer space, or the future, and his costume contained circuitry and a pyrotechnic gun. This "spacesuit" allegedly cost the WWF $1,300, which is pretty expensive for an outfit that looked like a child's Halloween costume. Konnan would only have three televised matches before the gimmick was handed over to Paul Diamond, who didn't fare much better, having to job to midcarders like Rick Martel and Skinner, before the Max Moon character was scrapped completely in early 1993.

Barry Darsow most notably was Smash, one half of the tag team Demolition in the late 1980's. A few years later the WWF would repackage him as the "Repo Man," a sneaky heel who really enjoyed repossessing cars and other belongings. This failed to explain why he wore a Lone Ranger style mask. Perhaps he was embarrassed to show his face while doing such a ridiculous gimmick? Also puzzling was why his outfit had tire tracks all over it. Had he been run over by an angry reposessee? The Repo Man carried a tow rope with him at all times. This prop was used less to tow cars, and more to tie up his opponents so that he could assault them after matches. He actually had some high-profile feuds with legends such as the British Bulldog and Randy Savage, whose hat he had stolen, before he quit the WWF in early 1993. Delinquently paying car owners would breathe a sigh of relief over the Repo Man's retirement.

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