There's a magical time upon us, that rare time every four years where Canadian soccer fans suddenly no longer find themselves alone, as the public suddenly proclaims their love for the beautiful game and become devoted fanatics for a month.

The FIFA World Cup, this year being held in Brazil, is rapidly approaching and there is one industry that is sure to see a massive increase in business.

As the local pubs prepare for a huge bump in daytime clientele flooding the bar in order to cheer on their country. The largest event in world sport is a serious business, and recognizing its importance can help pub owners and management turn the World Cup season into a success not only for London's fans, but their business as well.

With a wide selection of establishments to choose from in the city, finding the right pub to watch a match can be a daunting task, especially if you're looking for a like-minded crowd to cheer on your country alongside.

You could walk in to any major chain and you will find a game on, but it will be playing to a room full of people who likely would prefer to be watching something else.

Fortunately for supporters a large number of London establishments are fully embracing the spirit of the tournament and offering fans some ideal venues for a proper football experience.

The Out Back Shack
Perfect for Fanshawe students who don't want to travel very far in order to get their football fix, The Outback Shack is getting in on the party, setting up the big screen in order to screen every 1 p.m. game between the tournament's kickoff until the pub shuts its doors for the summer on June 25.

Despite the limited schedule, the OBS is getting into the full spirit of the tournament, including full meal and bar service and a chance to win the jersey of one of the top international teams participating including England, Italy and the hosts Brazil.

Morrisey House
Step inside this downtown staple on a normal day and you could be forgiven for mistaking the bar for a library or some sort of elitist hunting club, as the fireplaces and leather chairs give off an illusion of something fancier than one would find in a traditional downtown pub.

Walk inside during the World Cup, however, and it is a whole other story, that's if you can get past what is to be surely packed patio. Morrisey House is planning on broadcasting every game in the World Cup, and pub manager David described the atmosphere as “very passionate, especially if you're supporting England.”

Scot's Corner
The unofficial hub of football culture in the downtown area, Scott's Corner will continue its year-long coverage of the world's sport throughout the tournament, and promises to be one of, if not the busiest World Cup venue in the city.

In addition to showing of every match possible, the pub will be continuing its relationship with Carlsberg, the tournament's official beer, to provide a wide array of prizes and giveaways that will be available to patrons each and every day of the tournament.

With eight screens and a capacity for nearly 300 customers, Scott's has been the meeting place for the city's footy nuts for years, hosting matches as early as 7:30 in the morning and still managing to fill the venue with the city's most passionate fanbases.