Mascara makes its mark
I think I'm safe to say that all women own a tube or two.
The main purpose of mascara is to emphasize the eyelashes. Whether you purchased it at Shoppers Drug Mart or from a designer's station at The Bay, it has the same effect. Maybe you're the type of gal that likes to wear a lot, just a little, or likes to experiment with different colours, like navy or brown. Waterproof or smudgeproof, mascara is a big part of our evolving fashion history.
The history of mascara
3400—30 BC: Ancient Egyptians used kohl to darken the lashes and it was applied by glass, ivory, or bone.
1913: A young man by the name of T.L Williams gave his sister a mixture of petroleum jelly and coal dust to apply to her eyelashes. Two years later Maybelline was born.
1914: Max Factor creates ‘Supreme Cosmetic for Eyelashes' made up of a black wax that was melted and applied drop-by-drop.
1916: The first fake lashes are invented by a film director D.W. Griffith for movie Intolerance.
1923: Kurlash, the first lash curler invented
1932: Maybelline mascara first appears in drugstores costing just ten cents.
1938: Lash Lure, a dye used on lashes, caused blindness and death, is seized by Congress.
1939: Helena Rubinstein invents the first waterproof mascara.
1958: The first liquid mascaras in tubes with a wand as the applicator hits the markets.
1960: Coloured mascara is invented by brands Revlon and Max Factor.
1967: Twiggy and Mary Quant popularize the mod look of thick eyeliner and dark heavy mascara.
1971: Maybelline Great Lash is introduced. It later becomes the best-selling mascara of all time. It's that simple pink tube and green lid/wand.
1988: The first colourless mascara is born, it guarantees not to smudge or smear. A gel like texture also used to keep eyebrow hairs in place.
1998: L'Oreal launches the first curling mascara, ‘Le Grand Curl, which contains particles that bend lashes backwards when they dry.
2001: Jennifer Lopez wears false lashes made from red fox fur to the Academy Awards.
2002: Revlon creates ‘Color Stay Overtime Lash Tint,' which stays on for three days.
2006: Rimmel experiments with a non-bristle brush with ‘Extreme Volume Mascara.'
2008: Modern day inventions are to the extreme with eyelash extensions (just like getting hair extensions). Lash extension procedures can cost up to $200 and over. And eyelash dye (just like normal hair dye), a black dye that makes the wearer look like they are wearing mascara.
Mascara will always be around and continue enhance and evolve to keep women looking beautiful.
The main purpose of mascara is to emphasize the eyelashes. Whether you purchased it at Shoppers Drug Mart or from a designer's station at The Bay, it has the same effect. Maybe you're the type of gal that likes to wear a lot, just a little, or likes to experiment with different colours, like navy or brown. Waterproof or smudgeproof, mascara is a big part of our evolving fashion history.
The history of mascara
3400—30 BC: Ancient Egyptians used kohl to darken the lashes and it was applied by glass, ivory, or bone.
1913: A young man by the name of T.L Williams gave his sister a mixture of petroleum jelly and coal dust to apply to her eyelashes. Two years later Maybelline was born.
1914: Max Factor creates ‘Supreme Cosmetic for Eyelashes' made up of a black wax that was melted and applied drop-by-drop.
1916: The first fake lashes are invented by a film director D.W. Griffith for movie Intolerance.
1923: Kurlash, the first lash curler invented
1932: Maybelline mascara first appears in drugstores costing just ten cents.
1938: Lash Lure, a dye used on lashes, caused blindness and death, is seized by Congress.
1939: Helena Rubinstein invents the first waterproof mascara.
1958: The first liquid mascaras in tubes with a wand as the applicator hits the markets.
1960: Coloured mascara is invented by brands Revlon and Max Factor.
1967: Twiggy and Mary Quant popularize the mod look of thick eyeliner and dark heavy mascara.
1971: Maybelline Great Lash is introduced. It later becomes the best-selling mascara of all time. It's that simple pink tube and green lid/wand.
1988: The first colourless mascara is born, it guarantees not to smudge or smear. A gel like texture also used to keep eyebrow hairs in place.
1998: L'Oreal launches the first curling mascara, ‘Le Grand Curl, which contains particles that bend lashes backwards when they dry.
2001: Jennifer Lopez wears false lashes made from red fox fur to the Academy Awards.
2002: Revlon creates ‘Color Stay Overtime Lash Tint,' which stays on for three days.
2006: Rimmel experiments with a non-bristle brush with ‘Extreme Volume Mascara.'
2008: Modern day inventions are to the extreme with eyelash extensions (just like getting hair extensions). Lash extension procedures can cost up to $200 and over. And eyelash dye (just like normal hair dye), a black dye that makes the wearer look like they are wearing mascara.
Mascara will always be around and continue enhance and evolve to keep women looking beautiful.
