Beauty Boy: Creating a photo-ready makeup look

Have you ever thought you did an excellent job at applying your makeup but after a few photos you can see the pictures tell a different story?

There is definitely a difference when it comes to applying makeup for everyday wear and makeup for photos. The products you use, the application techniques and the quantity of how much you wear are different.

One of the biggest things to avoid when doing makeup for photography is using any foundation with a high concentration of titanium or zinc oxide. These minerals are reflective to light so if any flash photography is being used, your face will instantly brighten, giving a white and washed-out complexion.

An easy way to choose a foundation for photos is to pick one that does not contain sunscreen and choose one that is specifically designed for high definition.

Sometimes flash photography can also flatten out your face’s beautiful features so it’s important to add some contour, blush and highlight. Even if you don’t like wearing blush on an everyday basis, it will help give your complexion more definition and colour in photos.

Another thing to keep in mind when applying your foundation and concealer is that less is more. If you use a heavy foundation, it could actually accentuate skin imperfections. Pores look bigger, dry patches are more pronounced and fine lines seem deeper. It is best to start by colour correcting the skin imperfections with a lightweight concealer and then buff on (circular motions) a sheer foundation to give an even skin tone.

When it comes to eye makeup, you want to avoid using all frosty colours. Too much frost around the eyes can look distracting in photos and doesn’t always photograph the best. If you want to add a bit of shine, start by using matte shades for your base, contour and highlight and then simply tap on a frosty colour to the center of the eyelid.

Another form of shine that is often unflattering in photos is an oily appearance on the complexion. Even if you don’t have an oily skin type, the slightest bit of perspiration could photograph that way.

Using a translucent, loose powder is an absolute must when it comes to photography. You want to make sure apply the powder to the entire complexion, but especially the areas around the nose and forehead.

If you have important photos coming up and don’t have access to a professional makeup artist, use these tips to make sure your photos will turn out the best they possibly can. Remember to always differentiate the makeup you do on an everyday basis to makeup that is photo ready.