Beauty Boy: Don't fall for the gimmick

Header image for Interrobang article CREDIT: JESSICA THOMPSON
Although taking risks with new items in the cosmetic industry can be fun, be sure to differentiate the innovations from the gimmicks. Sometimes it is good to just stick to the products that you know and love.

The cosmetic industry is massive and new products are constantly exploding onto the market, filling it with the next hottest trend and innovations before becoming a waste of money.

Certain items may seem interesting and look they are a good idea, but is it just a gimmick?

Beware of these “new” products, they are usually expensive, wasteful and of mediocre quality.

Mascaras, or any cosmetic products for that matter that vibrate or oscillate are ones that are definitely not worth the extra money.

These products are supposed to help make application even smoother as well as make your mascara coat and separate every single lash. While some may find this true, these products either hardly oscillate at all making little to no difference or vibrate too much causing your hand to go numb by the time you’re finished applying.

Another cosmetic innovation to avoid is fancy skincare applicators. Roller balls, wands and certain droppers may seem convenient and beneficial, but are wasteful.

These products generally dispense too much product that is impossible to save. While certain applicators may be cooling and help with puffiness, it’s more economical to put your skincare in a cool environment and simply massage your skin with your own fingers.

These products may not be more expensive but they’re going to cost you in the long run because you will have to replenish more frequently.

A fairly new fad that is prominent in the industry is eyeliners. Despite the fact that twist up eyeliners are uneconomical as is, less quantity than a regular pencil liner but the same price, there are now self sharpening twist up liners.

These liners are convenient in the sense that they always have a nice point for application, but they are constantly sharpening every time you open and close, it shortening product life.

Twist up gel liners is just another wasteful gimmick that is messy and makes for a difficult application.

The twist up applicator spits out too much product and will dry out if not used and the rubber tip of the eyeliner can cause streaks in the application.

If you want a gel liner, its best to use one in a pot with a brush, it will last longer and be easier to apply.

Through all of the new launches that are constantly coming to the market make sure to differentiate the innovations from the gimmicks. Even though they may have some benefits, the cons really outweigh pros. Sometimes it’s best to stick to the tried and true products.