We live in an age when our phone is the link between our lives and the world around us. I dare you to go one week without your phone. Yeah, that's what I thought, easier said than done, right? We've subconsciously become indebted to our phones and lust for the connection we get with other people through them. Seeing that we invest so much appreciation into our phones, it's only fitting that you make sure you use the right one.

If you're like 99.99 per cent of us, you probably own a smartphone by now. But how did you go about deciding on which one to get?

There are four major cellphone makes that dominate the market: Windows Phone, BlackBerry, iPhone and Android.

Kan Atwal of London Wireless said that when someone buys a smartphone, it's entirely subjective to what the individual's looking for. “Some of it is consumer loyalty, and a lot of it now is what features that they need on their phone,” he said. “BlackBerry is security-based: a lot of people want the security for their business and things like that. iPhone has a little bit of security, and (consumers) want the option of playing apps and the games. Windows (Phone) is new; it's still getting up there, but a lot of us are Windows users so that's why the Windows Phone seems so popular — people want to be able to use their Windows computer and hook it up with their phone. And with the Android, there's so much you can do with it. It's so customizable, and all the young people want the customization.”

Cellphones are like us. They're all different, with their own distinct traits, and an identity that makes them unique. To each his own, as the saying goes — one that iis especially true when choosing a smartphone.

Atwal said that when it comes to making a decision, one size doesn't fit all. “Unfortunately, there isn't one that appeals to everybody, it's what you need,” he explained. “If you need a business phone, then BlackBerry is the best way to go. It gives you the functionality of being able to use those business apps really quickly and things like that. If you're more of a gamer, the Android may be better than the BlackBerry. The Windows phone is catching up, though; they're releasing a lot of apps for those as well.”

When asked which smartphone platform appealed to most people, his answer came quickly. “Android has a variety of phones; they don't have just the one phone. They have Samsung, HTC; everybody builds phones for them so they have a big price point. So you have a $600 phone, but you also have $120 phones.” Atwal said that by offering a variety of phones at different price points, it appeals to a wider demographic.

With new rules to the wireless industry installed back in December, and with the perpetual release of the newest and best of phones in the market, it's up to you to weed out and find the one that offers what you need the most in a phone. Choosing one smartphone of zillions that are out there may be a very “first-world problem” to have, but hey, you might as well abuse the privilege, even just a little.