Contest encourages the smart, safe use of social media

Are you interested in filmmaking? Do you spend a large portion of your free time flipping between your Facebook, Twitter and Tumblr accounts? If you answered "yes" to either or all of those questions, then grab your camera and get filming, because you don't want to miss out on a great opportunity to help make people aware of what privacy in social media really means.

Privacy By Design is a new video contest run by Ontario's Information and Privacy Commissioner Dr. Ann Cavoukian. The main goal of the contest is to educate young people about the dangers and importance of privacy in regards to the flux of social media available to today's generation of students and young professionals. The contest is open to all Ontario residents between the ages of 18 and 30 and is open for submission until November 30.

Submissions must be 12, 27 or 60 seconds of original material and must not only fall into one of four categories (Stay in Control of Social Media, Don't Be a Cyber Bully, Stranger Danger and Don't Get Fired) but must also incorporate one of the seven foundational principles of Privacy By Design, which can be found at privacybydesign.ca/about/principles.

"My hope is the contest will capture the imagination of young artistic minds and that they will develop creative educational messages," explained Cavoukian. She went on to say that "engaging in social media can be a very enjoyable pastime, but people's perceptions of their privacy fall far short of reality, and they lack awareness of the potential ramifications. People can get fired for what they post, inflict pain on others by inappropriately sharing or cyber-bullying, and unknowingly interact with predators because they think social media is safe. It is not — you are not! One mistake, one bad move, can have a serious impact on you, your family, your education and even future career."

The contest offers not only an education and creative opportunity but prizes for the top three submissions. First place will receive a brand-new MacBook Pro, second place will be awarded a Nikon DSLR camera and third place will be presented with a 32GB iPod Touch.

To see complete contest details, rules and regulations, check out makerightchoices.ca.