Chick Beer was made for you
VANCOUVER (CUP) —
Ladies, we all know that after a
long day, there's nothing more
refreshing than a beer with friends.
But why are none of the beers out
there made for ladies? Molson,
Kokanee, Guinness, Sleeman's:
they're all just so... manly. Sigh.
Enter Chick Beer: a new kind of beer that's made just for you and your vagina. It comes in a pink bottle and is low in calories and carbs.
The company slogan, "Witness the Chickness," is done in a sophisticated Curlz MT font over the image of a little black dress on the label. If that doesn't sound like your grade three lunchbox already, did I mention that the six pack is designed to look like a purse?
The beer is also less carbonated so that you won't feel bloated. It also has a milder, sweeter taste.
It is undeniable that the founder of Chick Beer, Shazz Lewis, tapped into a niche market when she decided to make a beer "just for women." While advertising is largely geared towards the male consumer, research shows that 25 per cent of all beer in the U.S. is bought by women.
Lewis said that from the start she knew that the uber-feminine packaging would garner some criticism. But she insisted that Chick Beer sends a positive message.
"The women who embrace Chick Beer are self-assured, confident and powerful," said Lewis. "They believe that fun and sexy are positive traits. They embrace their femininity, and are bold enough to understand that a word like 'chick' can't hold them back."
Scott Anderson, a University of British Columbia philosophy professor who specializes in gender, said that "the use of derogatory and diminishing stereotypes to categorize women tends to reinforce a sense that women enjoy being treated in ways that are sexualized and unserious."
But Lewis does not seem to be fazed by the feminists. "Real progress requires dissent. We never expected everyone to like the Chick Beer concept. It would have been easy to make a quiet little beer for women that would have met with both universal approval and universal disregard," she added. "We chose to go another route."
Though the responses have not been entirely positive, in its short existence, Chick Beer has caused quite a stir in the press and has been featured on two of America's three major morning news shows.
At the end of the day, though, beer is beer. Women, just like men, enjoy it for its taste, body and strength. To assume that what women drinkers look for in a beer is mild taste and a low calorie count only further reinforces the idea that real beer is for men.
Enter Chick Beer: a new kind of beer that's made just for you and your vagina. It comes in a pink bottle and is low in calories and carbs.
The company slogan, "Witness the Chickness," is done in a sophisticated Curlz MT font over the image of a little black dress on the label. If that doesn't sound like your grade three lunchbox already, did I mention that the six pack is designed to look like a purse?
The beer is also less carbonated so that you won't feel bloated. It also has a milder, sweeter taste.
It is undeniable that the founder of Chick Beer, Shazz Lewis, tapped into a niche market when she decided to make a beer "just for women." While advertising is largely geared towards the male consumer, research shows that 25 per cent of all beer in the U.S. is bought by women.
Lewis said that from the start she knew that the uber-feminine packaging would garner some criticism. But she insisted that Chick Beer sends a positive message.
"The women who embrace Chick Beer are self-assured, confident and powerful," said Lewis. "They believe that fun and sexy are positive traits. They embrace their femininity, and are bold enough to understand that a word like 'chick' can't hold them back."
Scott Anderson, a University of British Columbia philosophy professor who specializes in gender, said that "the use of derogatory and diminishing stereotypes to categorize women tends to reinforce a sense that women enjoy being treated in ways that are sexualized and unserious."
But Lewis does not seem to be fazed by the feminists. "Real progress requires dissent. We never expected everyone to like the Chick Beer concept. It would have been easy to make a quiet little beer for women that would have met with both universal approval and universal disregard," she added. "We chose to go another route."
Though the responses have not been entirely positive, in its short existence, Chick Beer has caused quite a stir in the press and has been featured on two of America's three major morning news shows.
At the end of the day, though, beer is beer. Women, just like men, enjoy it for its taste, body and strength. To assume that what women drinkers look for in a beer is mild taste and a low calorie count only further reinforces the idea that real beer is for men.
