No matter what's going on in October, there's one month-long event you should know about — breast cancer awareness. Breast cancer affects millions of people, and this month brings our attention to the disease as hundreds of beauty and fashion companies do their part to raise money for the cause.

Being the beauty lovers we are, I've found a few great items that will not only make you feel good but they'll also help someone else out. A true fashionista pays it forward, so ask yourself this: how are you helping the cause?

OPI Pink of Hearts Polish $10.95: With feminine pale pink polish back in style this season, this pearl pink will be sure to make your nails ladylike and eventready. And OPI will donate $5,000 of their profits, whether or not 100 per cent of that comes from this particular colour.

Vera by Vera Wang $5: This winter when your hands feel nippy and your budget feels tight, buy a pair of these fuchsia gloves. They affordable, cheery, practical, and your heart will feel even warmer knowing that 100 per cent of the proceeds go to cancer research.

Tweezerman $25: As reported in my column, Modern Makeup Gone Fifties, big brows are back but beware not to under-pluck, keep them clean and shapely. With every pair sold, Tweezerman will donate a dollar to Rethink Breast Cancer. So next time you stop into your local pharmacy, beauty store or spa, pick up a pair.

Avon Crusade Tote $10: With re-useable bags being the new plastic, it's time to find a cute one to sling over your shoulder. Whether you're filling it with books, groceries or personal belongings, the warm print will go perfectly with the red and burgundy that is popular this season. Avon will donate 50 to 100 per cent of the proceeds. So instead of buying an expensive designer purse that hardly benefits anyone, go spend a little bit of your budget on a cute tote that you know will pay it forward.

Happy shopping!