CREDIT: LAUREN DIETRICH
Fanshawe launches the Here for You campaign to generate awareness to all of the services that are available to students.

Fanshawe’s student services is launching a campaign to promote the number of services available to students.

Here for You is a campaign that launched at the beginning of January with the purpose of making students aware of services such as peer tutoring, counselling, and peer assisting.

Vice President of student services, Michele Beaudoin, worked with student services managers and the reputation and brand management team to start the Here for You campaign.

“Student Services began conversations with Fanshawe’s Reputation and Brand Management department a year ago about student awareness of services.” Beaudoin said. “We wanted to find a way to help students to understand and find the services they need quickly and easily.”

Beaudoin said that she has had a number of students approach her about the services at Fanshawe not being easily accessible.

“The campaign is designed first and foremost to ensure students know we are here for them,” Beaudoin said. “Student success is why we are here and it is the main tab on our website now to access all services.”

Beaudoin said that students achieve success in different ways and the services at Fanshawe reflect that. She drew attention to the learning centers, accessibility services, career services and the Fanshawe Student Union (FSU) as only some of the services that are offered at the college.

“Our goal is to ensure that all students are aware of what is available and that students find the right service, at the right time, with the right solution for them,” Beaudoin said.

Beaudoin said that reputation and brand management have been working on graphic representations over the past several months and a students were consulted in focus groups to give feedback on what would work.

“The main recommendation centered around the key theme, as they [the students] stated it, ‘if we don’t see it, we don’t use it’,” Beaudoin said. “Through signs, large and small scale posters, pamphlets, website and social media, we intend to spread the word about services, student support and the ways that students can get involved.”

Interrobang interviewed a marketing management graduate student, Kate Coleman, to gain her insight on a campaign like this.

“I wouldn’t be able to name five services Fanshawe offers off the top of my head,” Coleman said. “A lot of us are away from home for the first time and knowing about all of the supports would hopefully make coming to school easier.”

Coleman said that the Here for You campaign will be very beneficial and students will be able to succeed more if they were knowledgeable about relevant services.

“I think mental health support programs should be highlighted for sure,” Coleman said. “School is stressful and everyone handles stress differently so the different channels to access these programs should be advertised.”

According to Beaudoin, the Here for You campaign will be addressing the issues that Coleman brought to light.

“Our goal with services is to offer every student an exceptional experience, to help students realize their full potential, and to never lose a student because they didn’t know how to find their way through a problem we could have solved or helped them to solve,” Beaudoin said.

To learn more about the Here for You campaign visit fanshawec.ca/hereforyou.