Frustrating; maybe, flattering; sometimes, however, the sporadic change of clothing sizes from one store to another has more to do with keeping the consumer happy, than actually providing the appropriate number on the garment tag.

They say that size six is the new four and four is the new two, and of course two is the new zero, but what is the new logic??

It's evident that selected retail stores realize that a happy shopper is a spending shopper, so why not give the customer what she wants — a hint of delusion.

Since the beginning of retail time, women (and men) wish to pick up their ideal size and put it on without the buttons popping off. Well now, with the help of manipulating head office decisions, you can sometimes go into a store and fit perfectly into a size four if you are usually a size six or even an eight. The reason behind this sizing mystery is not your light lunch between the Gap and Club Monaco; it's the way a particular store chooses to label their clothing.

Labeling a standard size six dress a four, will not only make a woman feel great when putting it on, but it will encourage her to buy the garment. Even if she doesn't really love it, she will feel good about fitting into a smaller size.

This tactic not only makes it harder to shop online or even better, have someone shop for you, but it sends the message that you HAVE to be thin to be in. Time and time again, we view the fashion/beauty industry as being flawless, but rarely do we look at ourselves that way. Whether you are a two or a twelve, as long as you wear that garment and shed the constraint of the number associated with the tag, and replace it with confidence, you will clearly stand out as a perfect 10 — a number that is always in style.

So whether two is the new six or pink is the new orange, stay on top of your fashion trends, just don't consume yourself or try to change who you are for them, as it appears they are already changing for you.