CREDIT: SIDEWALKHUSTLE.COM
MAC's Masterclass brushes are just one of the many innovative launches.

In the cosmetic industry some of the most exciting launches are makeup ones. Whether it is new colours, palettes, formulas or innovative products, new makeup launches are a great way for you to venture off into new makeup looks. Here are some of the most exciting makeup launches for 2014.

Benefit’s They’re Real push-up liner is an innovative addition to the eyeliner family and is a must have for all of those who can’t live without their eyeliner. It is the first ever gel eyeliner to be in a pen style applicator, this means you get the quality and control of a gel eyeliner but the ease of a pencil eyeliner as you don’t need a brush to apply!

Its beautifully angled shape allows for a very precise line and makes it incredibly easy to create a cat eye. You can either keep the eyeliner tight against the lashes or make a thick, swooped line, making the eyes appear more angular. Lastly, it’s 24-hour wear, is waterproof and completely smudge-proof, which is perfect for those with an oilier eyelid.

Makeup Forever’s new HD Blush was the perfect launch to bring back the cream blush fad. Cream blushes are often avoided because people fear that they are hard to apply or will look really theatrical, but Makeup Forever came up with the perfect formula to make these blushes apply with ease. Its second skin texture makes it look extremely natural while giving your complexion that perfectly flushed look. The best part about these blushes is that they come in sixteen shades so there is literally a colour for everyone. They also look flawless on camera.

While lip gloss launches can be redundant and boring, Shiseido has launched eight brand-new lacquer glosses that were inspired by the Japanese lacquering technique. The colours range from soft pink to intense red, making it suitable for everyone. These glosses provide the right amount of colour, a nonsticky shine while hydrating the lips to keep them looking youthful and plump.

Lastly, one of the most innovative launches so far is MAC’s Masterclass Oval 6 brush. At first glance it looks like a giant toothbrush, but its soft bristles make applying cream blushes, bronzers and even foundations seamless. Its handle and angled bristles allow you to see exactly what you are doing as your hand will not be obscuring your view. This is a must have product for all makeup lovers!

These are just a few of the most exciting makeup launches in 2014 so far. Go out and try one of these new products (even if it looks like a tooth brush) and you may find your makeup application becomes a lot easier.